Privacy notice – Marketing and stakeholder register

Last updated: May 26, 2026

1. Data controller

Makron Oy (Business ID 0836929-1)
Hennalankatu 71, 15810 Lahti, Finland
Email: [email protected]

2. Purpose of processing

Providing certain personal data may be necessary for entering into a contract or receiving our services. Failure to provide required data may prevent us from responding to inquiries or providing services.

The register may contain personal data of customers, potential customers, partners, and other stakeholders. We process personal data to manage customer and partner relationships, communicate with stakeholders, provide information about our services and operations, and carry out marketing. 

Personal data may be used to:

  • manage customer and partner relationships
  • communicate and respond to inquiries
  • provide newsletters and marketing communications
  • carry out direct and targeted marketing
  • develop and improve our services and website
  • collect feedback

3. Legal bases

We process personal data based on:

  • contract (e.g. customer or partner relationship)
  • consent (e.g. newsletter subscriptions)
  • legitimate interest (e.g. marketing and communicating our services to business contacts)
  • legal obligations, where applicable

4. Personal data we process

We may process:

  • contact details (name, email, phone, address)
  • company, role, and professional information
  • customer and communication history
  • marketing permissions and preferences
  • website usage and technical data (e.g. IP address, logs)

5. Sources of data

Data is collected from:

  • you directly (e.g. contact requests, subscriptions)
  • customer or partner interactions
  • use of our website and services
  • publicly available or commercial sources where permitted

6. Recipients of data

Personal data may be shared with:

  • Makron personnel as needed
  • trusted service providers (e.g. CRM, email marketing, analytics, cloud hosting, IT)
  • selected partners where necessary
  • authorities when required by law

7. Transfers outside the EU/EEA

Personal data may be processed outside the EU/EEA by our service providers. In such cases, we use appropriate safeguards such as Standard Contractual Clauses or adequacy decisions.

8. Retention of data

We retain personal data only as long as necessary for the purposes described above or as required by law.
For example:

  • customer and partner data is retained for the duration of the relationship and a reasonable period thereafter
  • marketing data is retained until you withdraw consent or object
  • technical data is retained for operational and security purposes

9. Your rights

You have the right to:

  • access your personal data
  • request correction or deletion
  • restrict processing
  • object to processing (including direct marketing)
  • withdraw consent at any time
  • request data portability where applicable
  • lodge a complaint with a supervisory authority (in Finland: the Office of the Data Protection Ombudsman)

To exercise your rights, contact: [email protected]

You can unsubscribe from marketing communications at any time using the link provided in our messages.

10. Profiling and targeted marketing

We may use personal data to segment audiences and deliver relevant communications and targeted marketing. Profiling may be based on customer relationship data, website usage, or marketing interaction data. We do not carry out automated decision-making with legal or similarly significant effects.

11. Cookies and website usage

Our website uses cookies and similar technologies for functionality, analytics, and marketing purposes. More information is available in our Cookie Policy.